History for the Rest of Us

Ike for President

Ike for President

Aug 9, 2012

Dwight D. Eisenhower’s opponent in the 1952 president campaign, Adali Stevenson, thought it was demeaning for someone running for president to appear on television. He stated, “The idea that you can merchandise candidates for high office like breakfast cereal is the ultimate indignity to the democratic process.” Eisenhower wasn’t deterred, and Roy Disney was contacted to produce a black-and-white animated commercial for his campaign. The resulting commercial, “We’ll Take Ike (to Washington)”, was the most frequently run commercial of his campaign. The commercial mentions “John, Dean, or Harry” referring to Stevenson’s running mate John Sparkman, Truman’s secretary of state Dean Acheson, and Harry Truman himself. Jacqueline Cochran was the driving force behind the Disney commercial. She was a close personal friend of Ike and one of the individuals most responsible for convincing him to run for president. Shortly after the election, she received a letter from Roy Disney. In the letter he said, “The boys and girls all enjoyed working on the project and, of course, we are all very happy at the outcome of the election. Kindest regards.”

Disney would never make another political campaign advertisement.

Ike for President

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